Reltio Identity 360 Interactions Perspective

Interactions Perspective enables you to manage interactions or events for a profile.

An Interaction is an event that occurs at a particular moment, such as, making a retail purchase, opening an email, opening a support case, or, visiting a website. You can define different types of interactions and their taxonomies in the Business Model.

Interactions can be associated with multiple entities, have an interaction type, and have associated attributes. For more information, see Interactions Perspective.

The following table lists the Interactions Types available out-of-the-box for the Free and Premium tiers of Reltio Identity 360:

Table 1. Interaction Types
Name Attribute Attribute Type Description
Email Email Opened First Time Timestamp The date and time when the user opened the email for the first time. For example, 05/11/2021 9:15:01 PM.
Email Opened Last Time Timestamp The date and time when the user opened the email the last time. For example, 05/11/2021 9:15:01 PM.
Email Sent Time Timestamp The date and time when the user sent the email. For example, 05/11/2021 9:15:01 PM.
Email Link Clicked First Time Timestamp The date and time when the user clicked the email link the first time. For example, 05/11/2021 9:15:01 PM.
Email Link Clicked Last Time Timestamp The date and time when the user clicked the email link the last time. For example, 05/11/2021 9:15:01 PM.
Email link URL The Universal Resource Locator (URL) link of the email. For example, test@gmail.com.
Product Viewed Product ID String The ID of the product viewed by the user. For example, TR643RYV.
Product Description String The product description. For example, Handmade Special Forces rucksack.
Time Timestamp The date and time when the user viewed the product. For example, 05/11/2021 9:15:01 PM.
Product Link Clicked Product ID String The ID of the product, whose link was clicked by the user. For example, JW892IM.
Product Description String The description of the product link clicked by the user. For example, XX smart phone.
Product Link URL The URL link of the product. For example, https://aaaa.com/xx-smart-phone/.
Time Timestamp The date and time when the user clicked the product link. For example, 05/11/2021 9:15:01 PM.
Product Shared Product ID String The ID of the product, whose link was shared by the user. For example, JW892IM.
Product Description String The description of the product shared by the user. For example, XX smart phone.
Sharing Medium String The medium through which the product was shared.
Time Timestamp The date and time when the user shared the product. For example, 05/11/2021 9:15:01 PM.
Product Added to Cart Product ID String The ID of the product added to the cart by the user. For example, JW892IM.
Product Description String The description of the product added to the cart by the user. For example, XX smart phone.
Time Timestamp The date and time when the user added the product to the cart. For example, 05/11/2021 9:15:01 PM.
Product Removed from cart Product ID String The ID of the product, removed from the cart by the user. For example, JW892IM.
Product Description String The description of the product removed from the cart by the user. For example, XX smart phone.
Time Timestamp The date and time when the user removed the product from the cart. For example, 05/11/2021 9:15:01 PM.
Product Searched Product Search Term String The term used to search for the product. For example, handmade rucksack.
Time Timestamp The date and time when the user searched for the product. For example, 05/11/2021 9:15:01 PM.
Search URL URL The URL link where the product was searched. For example, https://inaaa.com/fashion/handmade-rucksacks.html.
Checkout Started Cart ID String The Cart ID when starting the checkout process. For example, 3.
Time Timestamp The date and time when the checkout started. For example, 05/11/2021 9:15:01 PM.
Cart Value String The value of the cart when checkout started. For example, $62.10.
Checkout Complete Cart ID String The Cart ID when completing the chckout process. For example, 3.
Time Timestamp The date and time when the checkout process was completed. For example, 05/11/2021 9:15:01 PM.
Cart Value String The value of the cart at the time of checkout. For example, $62.10.
Form Filled Form Link URL The URL link of the form filled by the customer. For example, https://inaaaa.com/filling-a-form/xj33.
Time Timestamp The date and time when the user filled the form. For example, 05/11/2021 9:15:01 PM.
Asset Downloaded Asset ID String The ID of the asset downloaded by the user. For example, TR345TY.
Time Timestamp The date and time when the user downloaded the asset. For example, 05/11/2021 9:15:01 PM.
Page Viewed Page URL URL The URL link viewed by the customer. For example, https://aaa.com/rucksack.html.
Time Timestamp The date and time when the user viewed the page. For example, 05/11/2021 9:15:01 PM.
Subscribe Time Timestamp The date and time when the user subscribed to the service. For example, 05/11/2021 9:15:01 PM.
Unsubscribe Time Timestamp The date and time when the user unsubscribed from the service. For example, 05/11/2021 9:15:01 PM.
Unsubscribe Reason String The reason for unsubscribing from the service. For example, Did not sign up for this service.
Order Order ID String The ID of the order generated after the user places the order. For example, 820932.
Order Value String The value of the order placed by the user. For example, $92.32.
Time Timestamp The date and time of the order placed by the user. For example, 05/11/2021 9:15:01 PM.
Store Visit Store ID String The ID of the store where the user has placed the order. For example, 293832.
Store City String The city where the store is located. For example, San Franscisco.
Store Address String The address of the store where the user has placed the order. For example, 123, 1st Avenue.
Store Zip String The Zipcode of the city where the store is located. For example, 92112.
Time Timestamp The date and time of the order placed by the user. For example, 05/11/2021 9:15:01 PM.
Ad-click Type of Ad String The type of advertisement viewed by the customer. For example, Banner or Video.
Channel String The channel where the advertisement was viewed. For example, email.
Time Timestamp The date and time the user viewed the advertisement. For example, 05/11/2021 9:15:01 PM.
Campaign Campaign ID String The campaign ID followed by the user. For example, 1054.
Campaign Name String The campaign name. For example, Clients Newsletter.
Campaign Source String The source of the campaign. For example, your email newsletter.
Campaign Medium String The medium of the campaign. For example, any social media.
Campaign Term String The term of the campaign. For example, 2 weeks.
Campaign Content String The content of the campaign. For example,